Marketing Your Site 
| Marketing Your Site |
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Simply having a great website is not enough. People need to be able to find it!
The problem is, not all websites are created equal in the eyes of search engines. Some are at the top of the list; some are so far down the list that seekers never get to them. Others don't appear at all. The most fundamental solution is to have your website designed so that search engines display it prominently. Jim Schwartz wrote a masters degree paper on the subject of "search engine optimization." He knows how to design your website from the ground up so that search engines find your website and show it higher in their listings. In addition, there are many options for improving the position of your site in listings of search results, ranging from simple and free to complex and investment-related. Jim can help you decide which measures are best suited to your circumstances.
Remember, getting a great website is just the
beginning of your Internet marketing strategy.
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Of course some people will find your web address on your business card,
letterhead and brochure. But many—if not most—seekers rely on a "search
engine" like Google, Yahoo, or AOL-Search.